Breakout Sessions for BVU's Nonprofit CommunIcations and Technology Conference

October 3, 2017   |   Cleveland, OH

 

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8:30 a.m. - Opening Plenary

10:30 a.m. to 2:30 p.m. - Breakout Sessions

You will have an opportunity to attend a breakout session at 10:30 a.m., 12:00 noon and 1:15 p.m.  Each timeframe allows you to choose 1 of 4 breakout topics. Listed below are the sessions in each timeframe. Breakout groups have been labeled with categories to assist you with choosing. 

Leadership Leadership/Program Delivery  IT Technology planning/IT  M Marketing/Communications


10:30 a.m. - Breakout Session 1 of 3 


Leadership Shaping Tomorrow's Leadership: Failures are Sexy 
All nonprofits must deal with failure. Despite your hard work and best intentions - programs fail, your accountant leaves, or the technology breaks. Failure should not be seen as fatal to an organization, but instead, as a teaching tool to help us grow, develop, and improve. In this session, we'll talk about some of the ways organizations handle failure, and how we can improve to move beyond the inevitable failure that comes from taking risks.
Presented by: Peggy Duvette, Oracle+NetSuite

IT Overview of Cloud Technologies for Nonprofits 
Nonprofit leaders must understand how to leverage the cloud to improve productivity and reporting while lowering expenses. Cloud technology will help you achieve both. We will start with an overview of the "Cloud" - the technology behind the scenes and why nonprofits are well positioned to take advantage of cloud solutions and benefits, and describe and explain any risks. Then, we'll talk about free to very low cost cloud-based productivity solutions, CRM, and infrastructure platforms for nonprofits.
Presented by: Linda Widdop, TechImpact.

M Unleashing the Power of Your Nonprofit Brand 
People are inundated every day with thousands of marketing messages.  Meanwhile, average attention spans are fewer than 10 seconds.  What does this mean for nonprofits today?  Every interaction with your stakeholders has to count.  It must clearly communicate what your organization stands for.  And, it must stand out from the crowd. 

What you say and do, even the look and feel of your materials, website and social media channels, are opportunities to capture people's attention and share your purpose.  Learn how a well-defined brand strategy that translates into compelling messaging and design standards will help ensure that when people focus their attention on your organization, they understand why your cause and the work you do matters.  More importantly, they are enticed to listen, care and act.  

Presented by: Susan Puflea, Falls Communications 

M Quick, Easy Organic Search and Content Wins (That You Can Implement Immediately!)
Do you feel like you don't know where to start when it comes to increasing your organization's website rankings? Don't worry. Digital marketing doesn't have to be a slow and painful process. This panel will show you several quick and easy actions that will positively impact your website marketing efforts and website rankings - actions that you can take as soon as you leave the conference. Panelists will cover several small steps, such as local search engine optimization, updating existing site content, fixing small (but crucial) web development errors, and more.

Presented by: Chloe Moore and Rob Hosler, Fathom

 

12:00 p.m. - Breakout Session 2 of 3

 

Leadership  Innovation Stories to Ignite Your Imagination
As your organization continues to look for new and better ways to deliver effective programs, what technologies can help you in your work? The right innovations and ideas benefit both your program staff and the people you serve.

In this session, we'll look at the interesting ways real organizations are using everything from text messaging to telemedicine - including tablets, video games, and more-to improve their program delivery. We will also share newly released research from Idealware on how small nonprofits are tapping into technology to improve the reach and quality of their services.
Presented by: Karen Graham, Idealware

 

IT DR/HA/BC - What's the Difference?

Are you prepared to get your organization up-and-running after an IT disaster?  Understand the difference between Backup Software and the business process of Disaster Recovery.  We will also discuss how High Availability fits into the picture and what Business Continuity means. Much too often, these things are implied but never delivered when purchasing and implementing backup products.

Presented by: Jordan MacPherson, IntelliNet Corporation

 

M Turn Your Nonprofit Website Into a Fundraising Machine!
A large and ever-growing number of donations are completed online. The importance of having a high-performing website cannot be understated. You're probably leaving money on the table if your website's technology is out-of-date, the imagery and content is uninspiring, or the user's experience is not optimal. Your website needs to engage patrons and transform them into year-round givers. Properly tuned, your website can be a fundraising machine! During this highly visual and dynamic presentation, you will learn proven methods for ensuring your website operates at optimal levels. Our panelists will discuss and demonstrate techniques they're using to drive donations and engagement. You'll learn about visual storytelling, the importance of branding, simplifying your donation forms, optimizing for mobile, showing social proof, gamification, social media integration and much more.

Presented by: David Walker, FORM (includes panel discussion)

 

M  Knowing your audience and how to build your marketing strategy with foundational research
How well do you know your customers? If you're like most businesses, probably not as well as you should. One of the biggest mistakes an organization can make is not developing a deep understanding of their customer's needs. Creating customer personas and the buyer's journey is critical. In this session you will get advice on how to determine who your audience is, learn how to map the buyer's journey, and how to use that information to best connect with your audience.

Presented by: Francesca Luppino, Fathom (includes panel discussion)

 

 


1:15 p.m. - Breakout Session 3 of 3

 

Leadership  Introduction to Data Analytics
Are you struggling to extract a meaningful overview of your organization's program tracking data (which is spread across 14 different Excel spreadsheets)?  Are you trying to figure out how to project your organization's staffing needs for the next year, based on last year's caseload?  Do you just need a simple graph to show how you spent a funder's money?  Join Tech Impact data analysts for an introduction to some of the core principles and methods of data analysis, which will equip you to wrangle even the messiest data into exactly the metrics you need to maximize your impact.
Presented by: Linda Widdop, Tech Impact

 

Leadership  Project Management for Any Size Project
Executing projects successfully, on time and on budget, is crucial to the success of any organization. When projects are not successful (on time, on budget, meeting the desired objectives), it can be due to a variety of factors including scope definition and management, resource allocation and engagement, or unrealistic timelines. During this session you'll learn how to create a project charter to manage your scope, create realistic timelines, outline key deliverables/milestones, and manage the issues and risks that are inherent in any project.

Presented by: Anne Kelly, Centric Consulting 

 

IT  How to Choose a Board and Team Collaboration Software that Works
Getting your teams, committees, boards, and community partners working better together can be challenging. Blindly implementing a mainstream team collaboration or board portal solution can be dangerous. Most solutions are conceived for the for-profit business sector and when nonprofits use business software, it amounts to jamming a square peg into a round hole. We'll discuss the pros and cons of popular collaboration tools and their ease of use and implementation.  You will learn how to reduce the friction for external users while improving communications, mission awareness and overall team efficiency. We will discuss features and questions to address when evaluating team and board collaboration software for your nonprofit.

Presented by: Andrew Vaeth, Cureo LLC

   

M Creating a Focused, Impactful Marketing Strategy
If your marketing strategy doesn't start with your organization's business goals, you're wasting resources. Join Fathom for an interactive discussion on how to create and implement actionable, data-driven strategies that are aligned to your organization's primary goals. Attendees of this session will leave with a clear process for identifying organizational priorities and mapping key marketing initiatives accordingly to ensure that all levels of the organization are aligned and focused on the most impactful initiatives.
Presented by: Jeremy Mathis and Joe Adams, Fathom

 

2:30 - 4:00 p.m. - Closing Plenary

 

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