Unleashing the Power of Your Brand
A seminar for nonprofit chief executives, fund development and communications staff.
People are inundated every day with thousands of marketing messages. Meanwhile, the average attention span is less than 10 seconds. What does this mean for nonprofits today? Every interaction with your stakeholders has to count. It must clearly communicate what your organization stands for. And, it must stand out from the crowd. What you say and do, even the look and feel of your materials, website and social media channels, are opportunities to capture people's attention and share your purpose.
Learn how a well-defined brand strategy that translates into compelling messaging and design standards will help ensure that when people focus their attention on your organization, they understand your cause and that the work you do matters. More importantly, they are enticed to listen, care and act.
Join BVU in an expanded version of an highly acclaimed session from our Tech Summit last October. Content, videos, and break-out groups will be utilized to learn and apply concepts to your brand.
Susan Puflea, Senior Vice President and Managing Director of Brand Strategy, Falls Communication. Susan is an experienced marketing communications and brand strategy counselor with 30 years of experience spanning a broad portfolio. Her client credits include well-known brands such as Southwest Airlines, State Farm, and 'got milk?' with the Milk Processor Education Program and the National Dairy Council. Susan serves on BVU's board of directors.